{"id":5547,"date":"2016-07-20T14:36:30","date_gmt":"2016-07-20T17:36:30","guid":{"rendered":"http:\/\/www.cvi-rio.org.br\/site\/?p=5547"},"modified":"2016-07-22T11:33:54","modified_gmt":"2016-07-22T14:33:54","slug":"comercial-celebra-superhumanos","status":"publish","type":"post","link":"https:\/\/www.cvi-rio.org.br\/site\/comercial-celebra-superhumanos\/","title":{"rendered":"Comercial celebra &#8220;superhumanos&#8221;"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.cvi-rio.org.br\/site\/wp-content\/uploads\/2016\/07\/size_810_16_9_campanha-paralimpicos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5550\" src=\"http:\/\/www.cvi-rio.org.br\/site\/wp-content\/uploads\/2016\/07\/size_810_16_9_campanha-paralimpicos.jpg\" alt=\"size_810_16_9_campanha-paralimpicos\" width=\"644\" height=\"362\" srcset=\"https:\/\/www.cvi-rio.org.br\/site\/wp-content\/uploads\/2016\/07\/size_810_16_9_campanha-paralimpicos.jpg 810w, https:\/\/www.cvi-rio.org.br\/site\/wp-content\/uploads\/2016\/07\/size_810_16_9_campanha-paralimpicos-300x168.jpg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Depois de produzir o \u201cMeet the Superhumans\u201d, uma das campanhas mais vistas dos Jogos Paral\u00edmpicos de Londres em 2012 e vencedora do GP de Film Craft de Cannes no ano seguinte, a Channel 4 consegue se superar e lan\u00e7ar um filme t\u00e3o bom ou ainda melhor do que o produzido h\u00e1 quatro anos.<\/p>\n<p style=\"text-align: justify;\">Dessa vez, o novo comercial da emissora brit\u00e2nica traz o discurso para a primeira pessoa, celebrando os atletas e\u00a0outras pessoas com alguma defici\u00eancia.<\/p>\n<p style=\"text-align: justify;\">Intitulado \u201cWe&#8217;re The Superhumans\u201d, o filme foi criado pela mesma equipe criativa de Londres, da ag\u00eancia 4Creative. Com uma bela trilha sonora, gravada por um grupo de m\u00fasicos com defici\u00eancia f\u00edsica, a can\u00e7\u00e3o &#8220;Yes I Can&#8221; embala qualquer um.<\/p>\n<p style=\"text-align: justify;\">No roteiro, o novo an\u00fancio \u00e9 um retalho de 65 cenas que apresentam os talentos extraordin\u00e1rios de muitas pessoas que vivem com todas defici\u00eancias. Al\u00e9m dos representantes paral\u00edmpicos da Inglaterra, h\u00e1 tamb\u00e9m personagens como um piloto de rali e uma dan\u00e7arina.<\/p>\n<p style=\"text-align: justify;\">\u201cTratava-se de ampliar o que significa sobrehumanos\u201d, explica Dan Brooke, Diretor de marketing e comunica\u00e7\u00e3o do Channel 4.<\/p>\n<p style=\"text-align: justify;\">\u201cN\u00f3s n\u00e3o queremos que essa palavra se aplique a apenas a fina fatia de pessoas que s\u00e3o atletas de classe mundial, mas a qualquer pessoa com uma defici\u00eancia. Mesmo que seja apenas se locomover na vida cotidiana, queremos que isso seja celebrado\u201d.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IocLkk3aYlk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: justify;\"><strong>Fonte: EXAME\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de produzir o \u201cMeet the Superhumans\u201d, uma das campanhas mais vistas dos Jogos Paral\u00edmpicos de Londres em 2012 e vencedora do GP de Film Craft de Cannes no ano seguinte, a Channel 4 consegue se superar e lan\u00e7ar um filme t\u00e3o bom ou ainda melhor do que o produzido h\u00e1 quatro anos. Dessa vez, o novo comercial da emissora brit\u00e2nica traz o discurso para a primeira pessoa, celebrando os atletas e outras pessoas com alguma defici\u00eancia. Intitulado \u201cWe&#8217;re The&#8230; Continua. <\/p>\n","protected":false},"author":2,"featured_media":5552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1],"tags":[23,94,106,53,54,119],"class_list":["post-5547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esporte","category-sem-categoria","tag-acessibilidade","tag-jogos-olimpicos","tag-jogos-paralimpicos","tag-paralimpiadas","tag-rio2016","tag-tecnologia-assistiva"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comercial celebra &quot;superhumanos&quot;<\/title>\n<meta name=\"description\" content=\"Comercial celebra &quot;superhumanos&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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